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Beauty of Joseon is a premium Korean skincare brand that masterfully blends traditional Korean herbal medicine (Hanbang) with modern science. Our products are inspired by the skincare secrets of the Joseon Dynasty’s upper class, focusing on natural, gentle, and effective ingredients like Ginseng, Rice, Green Tea, and Probiotics. Our mission is to help people achieve clear, healthy, and radiant “glass skin” through simple, powerful, and clean formulations.
Core Values: Hanbang-inspired ingredients, clean beauty, effective yet gentle formulations, and cruelty-free practices.
Hero Products: We are known for viral, best-selling products like the Relief Sun: Rice + Probiotics and the Revive Eye Serum: Ginseng + Retinal.
